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01-03-2005 | Artikelen

Nadelige invloeden van televisiereclame

Een onderzoeksoverzicht

Auteurs: Mevr. Dr. Moniek A. Buijzen, Patti M. Valkenburg

Gepubliceerd in: Kind en adolescent | Uitgave 1/2005

Samenvatting

In dit artikel geven we een overzicht van het empirische onderzoek naar de nadelige effecten van televisiereclame op kinderen en adolescenten. We bespreken bestaande hypothesen over de invloed van reclame op materialisme, gezinsconflict en ongezonde eetgewoonten. De validiteit van elk van deze hypothesen hebben we getest met behulp van een ‘vote-counting’ analyse. Het kijken naar televisiereclame correleert zwak tot gematigd met zowel materialisme, gezinsconflict als ongezonde eetgewoonten. Ons onderzoeksoverzicht leidt tot verschillende werkhypothesen en suggesties voor toekomstig onderzoek.

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Titel: Nadelige invloeden van televisiereclame
Een onderzoeksoverzicht
Auteurs: Mevr. Dr. Moniek A. Buijzen
Patti M. Valkenburg
Publicatiedatum: 01-03-2005
Uitgeverij: Bohn Stafleu van Loghum
Gepubliceerd in: Kind en adolescent / Uitgave 1/2005
Print ISSN: 0167-2436
Elektronisch ISSN: 1876-5998
DOI: https://doi.org/10.1007/BF03060936

Bohn Stafleu van Loghum

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