Top

Gepubliceerd in:

01-03-2005 | Artikelen

Nadelige invloeden van televisiereclame

Een onderzoeksoverzicht

Auteurs: Mevr. Dr. Moniek A. Buijzen, Patti M. Valkenburg

Gepubliceerd in: Kind en adolescent | Uitgave 1/2005

Samenvatting

In dit artikel geven we een overzicht van het empirische onderzoek naar de nadelige effecten van televisiereclame op kinderen en adolescenten. We bespreken bestaande hypothesen over de invloed van reclame op materialisme, gezinsconflict en ongezonde eetgewoonten. De validiteit van elk van deze hypothesen hebben we getest met behulp van een ‘vote-counting’ analyse. Het kijken naar televisiereclame correleert zwak tot gematigd met zowel materialisme, gezinsconflict als ongezonde eetgewoonten. Ons onderzoeksoverzicht leidt tot verschillende werkhypothesen en suggesties voor toekomstig onderzoek.

vorige artikel De invloed van televisie op fantasiespel: een onderzoeksoverzicht

volgende artikel Opvoedingsondersteuning en interactionele overdracht van gehechtheid

*Atkin, C. K. (1975a). Survey of pre-adolescent's responses to television commercials. In The effects of television advertising on children, report #6. East Lansing, mi: Michigan State University. (eric Document Reproduction Service No. ed116820)

*Atkin, C. K. (1975b). Survey of children's and mother's responses to television commercials. In The effects of television advertising on children, report #8. East Lansing, mi: Michigan State University. (eric Document Reproduction Service No. ed123675)

Atkin, C. K. (1980). Effects of television advertising on children. In E. L. Palmer, & A. Dorr (Eds.), Children and the faces of television: Teaching, violence, selling (pp. 287-305). New York: Academic Press.

Belk, R. W. (1985). Materialism: Trait aspects of living in the material world. Journal of Consumer Research, 12, 265-280.CrossRef

*Bolton, R. N. (1983). Modeling the impact of television food advertising on children's diets. Current Issues and Research in Advertising, 6, 173-199.

*Buijzen, M., & Valkenburg, P. M. (2000). The impact of television advertising on children's Christmas wishes. Journal of Broadcasting and Electronic Media, 44, 456-470.CrossRef

*Buijzen, M., & Valkenburg, P. M. (2003). The unintended effects of television advertising: A parent-child survey. Communication Research, 30, 483-503.CrossRef

Bushman, B. J. (1994). Vote-counting procedures in meta-analysis. In H. Cooper, & L. V. Hedges (Eds.), The handbook of research synthesis (pp. 193-213). New York: Russell Sage Foundation.

*Churchill, G. A., & Moschis, G. P. (1979). Television and interpersonal influences on adolescent consumer learning. Journal of Consumer Research, 6, 23-35.CrossRef

Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Hillsdale, nj: Erlbaum.

Consumers International (1996). A spoonful of sugar. Television food advertising aimed at children: An International Survey. London: Consumers International.

*Coon, K. A., Goldberg, J., Rogers, B. L., & Tucker, K. L. (2001). Relationships between use of television during meals and children's food consumption patterns. Pediatrics, 107, e7. Available at the Pediatrics website: http://pediatrics.aappublications http://pediatrics.aappublications.org.

*Dawson, B. L., Jeffrey, D., Balfour, P., & Walsh, J. A. (1988). Television food commercials’ effect on children's resistance to temptation. Journal of Applied Social Psychology, 18, 1353-1360.CrossRef

*Dietz, W. H., & Gortmaker, S. L. (1985). Do we fatten our children at the television set? Obesity and television viewing in children and adolescents. Pediatrics, 75, 807-812.PubMed

*Galst, J. P. (1980). Television food commercials and pro-nutritional public service announcements as determinants of young children's snack choices. Child Development, 51, 935-938.CrossRef

*Galst, J., & White, M. (1976). The unhealthy persuader: The reinforcing value of television and children's purchase-influencing attempts at the supermarket. Child Development, 47, 1089-1096.CrossRef

*Goldberg, M. E., & Gorn, G. J. (1978). Some unintended consequences of tv advertising to children. Journal of Consumer Research, 5, 22-29.CrossRef

*Gorn, G. J., & Goldberg, M. E. (1980). Children's responses to repetitive television commercials. Journal of Consumer Research, 6, 421-424.CrossRef

*Gorn, G. J., & Goldberg, M. E. (1982). Behavioral evidence of the effects of televised food messages on children. Journal of Consumer Research, 9, 200-205.CrossRef

*Gracey, D., Stanley, N., Burke, V., Corti, B., & Beilin, L. J. (1996). Nutritional knowledge, beliefs and behaviours in teenage school students. Health Education Research, 11, 187-204.CrossRef

*Greenberg, B. S., & Brand, J. E. (1993). Television news and advertising in schools: The ‘Channel One’ controversy. Journal of Communication, 43, 143-151.CrossRef

*Hancox, R. J., Milne, B. J., & Poulton, R. (2004). Association between child and adolescent television viewing and adult health: A longitudinal birth cohort study. The Lancet, 364, 257-262.CrossRef

*Isler, L., Popper, E. T., & Ward, S. (1987). Children's purchase requests and parental responses: Results from a diary study. Journal of Advertising Research, 27, 29-39.

*Jeffrey, D. B., McLellarn, R. W., & Fox, D. T. (1982). The development of children's eating habits: The role of television commercials. Health Education Quarterly, 9, 174-189.PubMed

Johnson, B. T., & Eagly, A. H. (2000). Quantitative synthesis of social psychological research. In H. T. Reis, & C. M. Judd (Eds.), Handbook of research methods in social psychology (pp. 496-528). London: Cambridge University Press.

Kunkel, D., Wilcox, B. L., Cantor, J., Palmer, E., Linn, S., & Dowrick, P. (2004). Report of the apa task force on advertising and children. Retrieved August 18, 2004, from the American Psychological Association website: http://www.apa.org/releases/childrenads http://www.apa.org/releases/childrenads.pdf.

*Moschis, G. P., & Churchill, G. A. (1978). Consumer socialization: A theoretical and empirical analysis. Journal of Marketing Research, 15, 599-609.CrossRef

*Moschis, G. P., & Moore, R. L. (1982). A longitudinal study of television advertising effects. Journal of Consumer Research, 9, 279-286.CrossRef

*Peterson, P. E., Jeffrey, D. B., Bridgwater, C. A., & Dawson, B. (1984). How pronutrition television programming affects children's dietary habits. Developmental Psychology, 20, 55-63.CrossRef

Pollay, R. W. (1986). The distorted mirror: Reflections on the unintended consequences of advertising. Journal of Marketing, 50, 18-36.CrossRef

Renders, C. M., Seidell, J. C., Van Mechelen, W., & Hirasing, R. H. (2003). Overgewicht bij kinderen en adolescenten. Maarssen: Elsevier.

*Ritchey, N., & Olson, C. (1983). Relationships between family variables and children's preference for and consumption of sweet foods. Ecology of Food and Nutrition, 13, 257-266.

Robertson, T. S. (1979). Parental mediation of television advertising effects. Journal of Communication, 29, 12-25.CrossRef

*Robertson, T. S., & Rossiter, J. R. (1976). Short-run advertising effects on children: A field study. Journal of Marketing Research, 13, 68-70.CrossRef

*Robertson, T. S., & Rossiter, J. R. (1977). Children's responsiveness to commercials. Journal of Communication, 27, 101-106.CrossRef

*Robertson, T. S., Ward, S., Gatignon, H., & Klees, D. M. (1989). Advertising and children: A cross-cultural study. Communication Research, 16, 459-485.CrossRef

*Robinson, T. N., Hammer, L. D., Killen, J. D., Kraemer, H. C., Wilson, D. M., Hayward, C., & Taylor, C. B. (1993). Does television viewing increase obesity and reduce physical activity? Cross-sectional and longitudinal analyses among adolescent girls. Pediatrics, 91, 273-280.PubMed

*Stoneman, Z., & Brody, G. H. (1981). The indirect impact of child-oriented advertisements on mother-child interactions. Journal of Applied Developmental Psychology, 2, 369-376.CrossRef

*Taras, H., Sallis, T., Patterson, T., Nader, P., & Nelson, J. (1989). Television influence on children's diets and physical activity. Journal of Developmental and Behavioral Pediatrics, 10, 176-180.CrossRefPubMed

*Ward, S., & Wackman, D. (1971). Family and media influences on adolescent consumer learning. American Behavioral Scientist, 14, 415-427.CrossRef

*Ward, S., & Wackman, D. (1972). Television advertising and intrafamily influence: Children's purchase attempts and parental yielding. In Rubinstein, E. A., Comstock, G. A., & Murray, J. P. (Eds.), Television and social behavior, Vol. iv. Television in day-to-day life: Patterns of use (pp. 516-525). Washington, dc: U.S. Department of Health, Education, and Welfare.

Titel: Nadelige invloeden van televisiereclame
Een onderzoeksoverzicht
Auteurs: Mevr. Dr. Moniek A. Buijzen
Patti M. Valkenburg
Publicatiedatum: 01-03-2005
Uitgeverij: Bohn Stafleu van Loghum
Gepubliceerd in: Kind en adolescent / Uitgave 1/2005
Print ISSN: 0167-2436
Elektronisch ISSN: 1876-5998
DOI: https://doi.org/10.1007/BF03060936

Andere artikelen Uitgave 1/2005

De gehechtheidstheorie als ‘grand theory’?

Artikelen

Risicofactoren in de ontwikkeling

Historische artikelen

Mogelijke oorzaken en gevolgen van een (on)veilige eerste gehechtheidsrelatie

Historische artikelen

De invloed van televisie op fantasiespel: een onderzoeksoverzicht

Historische artikelen

Opvoedingsondersteuning en interactionele overdracht van gehechtheid

Historische artikelen

script: preventie van gedragsproblemen in de vroege kindertijd

Artikelen