The indirect impact of child-oriented advertisements: On mother-child interactions☆
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A toy story: Association between young children's knowledge of fast food toy premiums and their fast food consumption
2016, AppetiteCitation Excerpt :McDonald's also outpaces the other restaurants in terms of child-targeted advertising, accounting for 70% of televised FF commercials aimed at young children, most of which include references to CPTI toys (Bernhardt et al., 2013). Experimental studies indicate that child-targeted food marketing strategies, including CPTIs with licensed media characters, influence young children's food and taste preferences (Borzekowski & Robinson, 2001; Chernin, 2008; DeDroog, Valkenburg, & Buijzen, 2011; Kotler, Schiffman, & Hanson, 2012; Letona, Chacon, Roberto, & Barnoya, 2014; Robinson, Borzekowski, Matheson, & Kraemer, 2007) requests to parents to purchase advertised foods (Stoneman & Brody, 1981), and short-term consumption (i.e., in a laboratory setting) of advertised foods (Cairns, Angus, & Hastings, 2009; IOM, 2005; Kotler et al., 2012; Roberto, Baik, Harris, & Brownell, 2010). Collectible toys exert an especially strong pull on young children (McAlister, Cornwell, & Cornain, 2011).
The Role of Media in Childhood Obesity
2011, Global Perspectives on Childhood ObesityThe Role of Media in Childhood Obesity
2010, Global Perspectives on Childhood Obesity: Current Status, Consequences and PreventionThe effects of television advertising on materialism, parent-child conflict, and unhappiness: A review of research
2003, Journal of Applied Developmental PsychologyChild-targeted fast-food television advertising exposure is linked with fast-food intake among pre-school children
2017, Public Health NutritionChildren’s Influence on Parents: the Bidirectional Relationship in Family Meal Selection
2023, Journal of Child and Family Studies
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The research reported here was supported by the Science and Education Administration of the U.S. Department of Agriculture under Grant NO. 5901-0410-8-0019-0 from the Competitive Research Grants Office.
Reprints can be obtained from Zolinda Stoneman, Department of Child and Family Development, Dawson Hall, University of Georgia, Athens, GA 30601.