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21-09-2023 | Empirical Research

TikToks Lead to Higher Knowledge and Perceived Severity of Sexual Violence among Adolescent Men

Auteurs: Sydney Nicolla, Allison J. Lazard, Lucinda L. Austin, Deen Freelon, Heathe Luz McNaughton Reyes, Kathryn E. Moracco

Gepubliceerd in: Journal of Youth and Adolescence | Uitgave 12/2023

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Abstract

Social media communication is a promising way to deliver important health messages about sexual violence to a key population of adolescent men. The researchers conducted an online, between-participants experiment to examine the impact of personal narrative TikToks about sexual violence on adolescent men. Participants were adolescent men (n = 580) aged 15 to 19 (M = 17.3, SD = 1.43). Participants were randomly assigned to treatment (personal narrative TikToks about sexual violence) or control (hair braiding TikTok tutorials) conditions. Adolescent men who viewed personal narrative TikToks about sexual violence had higher knowledge of consequences and higher perceived severity of sexual violence. Additionally, adolescent men found personal narrative TikToks more attention-grabbing (vs. control) and did not have negative reactions. Findings that short (approximately one-minute) TikTok videos led to differences in knowledge and beliefs among, and were interesting and not aversive to, adolescent men are important for sexual violence prevention research. Health messages on TikTok can help shift adolescent perceptions of sexual violence, which is a key starting point towards changing norms.
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Metagegevens
Titel
TikToks Lead to Higher Knowledge and Perceived Severity of Sexual Violence among Adolescent Men
Auteurs
Sydney Nicolla
Allison J. Lazard
Lucinda L. Austin
Deen Freelon
Heathe Luz McNaughton Reyes
Kathryn E. Moracco
Publicatiedatum
21-09-2023
Uitgeverij
Springer US
Gepubliceerd in
Journal of Youth and Adolescence / Uitgave 12/2023
Print ISSN: 0047-2891
Elektronisch ISSN: 1573-6601
DOI
https://doi.org/10.1007/s10964-023-01867-7

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