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Gepubliceerd in: Psychological Research 7/2020

29-04-2019 | Original Article

Yellow is for safety: perceptual and affective perspectives

Auteurs: Kesong Hu, Eve De Rosa, Adam K. Anderson

Gepubliceerd in: Psychological Research | Uitgave 7/2020

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Abstract

Is there a link between color and safety? Yellow is often used in safety contexts. Using the Singapore accident record datasets, Ho et al. provided evidence that yellow taxis have fewer accidents than blue taxis (Ho et al. in Proc Natl Acad Sci 114(12):3074–3078, 2017). Does yellow differentially influence attention and action and if so is this related to purely visual or affective factors? Here, we examined the visual priority of yellow relative to luminance matched colors at opposing ends of the wavelength spectrum (i.e., red and blue), using a temporal order judgment task, between color pairs. Despite being matched in arousal, when yellow and blue were pitted against each other, yellow was consistently seen as occurring first, even when objectively appearing second at short stimulus onset asynchronies. Despite being matched in valence, yellow again showed a larger temporal priority when it was pitted against red. Yellow temporal priority bias was modulated by individual differences in regulatory focus, highlighting a potential affective-motivational origin. These results support that yellow is a safety color, having a temporal advantage, and further evidence that colors have special influences on cognition, perception and behavior.

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Metagegevens
Titel
Yellow is for safety: perceptual and affective perspectives
Auteurs
Kesong Hu
Eve De Rosa
Adam K. Anderson
Publicatiedatum
29-04-2019
Uitgeverij
Springer Berlin Heidelberg
Gepubliceerd in
Psychological Research / Uitgave 7/2020
Print ISSN: 0340-0727
Elektronisch ISSN: 1430-2772
DOI
https://doi.org/10.1007/s00426-019-01186-2