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Gepubliceerd in:

10-05-2023 | ORIGINAL PAPER

The Effect of Self-Compassion on Impulse Buying: A Randomized Controlled Trial of an Online Self-Help Intervention

Auteurs: Yunheng Wang, Jingyi Zhou, Xiaodan Gu, Xianglong Zeng, Ming Wu

Gepubliceerd in: Mindfulness | Uitgave 6/2023

Abstract

Objectives

Impulse buying occurs frequently and leads to many negative consequences, but few intervention studies have addressed this issue. The current study aimed to apply an online self-compassion intervention called the “Positive Self” to intervene in impulse buying, and explored the role played by materialism and self-control in the relationship between self-compassion and impulse buying.

Method

A total of 191 participants were randomly allocated to an intervention group or waitlist control group. The intervention was a 14-day online self-help intervention. Self-compassion, materialism, self-control, and impulse buying were assessed at pretest, posttest, and 1-month follow-up.

Results

Compared to the waitlist control group, the intervention group showed a significant increase in self-compassion and self-control, as well as a significant decrease in materialism and impulse buying. Changes in self-compassion and self-control were maintained at the 1-month follow-up. The reduction of materialism and enhancement of self-control played a chain mediating role in the intervention’s effects on impulse buying.

Conclusions

This study demonstrated the benefits of self-compassion in reducing impulse buying and proved the effectiveness of an online self-help self-compassion course for this purpose.

Preregistration

This study is not pre-registered.

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Titel: The Effect of Self-Compassion on Impulse Buying: A Randomized Controlled Trial of an Online Self-Help Intervention
Auteurs: Yunheng Wang
Jingyi Zhou
Xiaodan Gu
Xianglong Zeng
Ming Wu
Publicatiedatum: 10-05-2023
Uitgeverij: Springer US
Gepubliceerd in: Mindfulness / Uitgave 6/2023
Print ISSN: 1868-8527
Elektronisch ISSN: 1868-8535
DOI: https://doi.org/10.1007/s12671-023-02139-y

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