Carol Moser
ABSTRACT
Impulse buying is a common behavior that can result in financial strain and feelings of regret and shame. Despite this and consumers' expressed desire to curb impulse buying, HCI and consumer behavior research has yet to explore technological interventions to support these consumers. This proposed dissertation draws on various theories of impulse buying to design and experimentally test interventions that either (a) postpone the purchase decision, (b) support budgeting and spending limits, or (c) prompt deeper reflection prior to purchase. Results should shed light on the efficacy of various mechanisms for exerting self-control in e-commerce environments.
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Index Terms
- Impulse Buying: Interventions to Support Self-control with E-commerce
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