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Gepubliceerd in:

25-11-2016

Investigating the role of implicit prototypes in the prototype willingness model

Auteurs: Jennifer L. Howell, Kate A. Ratliff

Gepubliceerd in: Journal of Behavioral Medicine | Uitgave 3/2017

Abstract

One useful theory to predict health behavior is the prototype-willingness model (PWM), which posits that people are more willing to engage in behavior to the extent that they have a positive view of the prototypical person who performs that behavior. The goal of the present research is to test whether adding an implicit measure of prototype favorability might improve explanatory power in the PWM. Two studies examined whether implicit prototype favorability uniquely predicted White women’s intentions to engage in healthy sun behavior over the next 3–6 months, and their willingness to engage in risky sun behavior, should the opportunity arise. The results suggested that implicit prototype favorability, particularly implicit prototypes of those who engage in risky UV-related behaviors, uniquely predicted intentions to engage in healthy sun behavior and willingness to engage in risky sun behavior in the PWM.

vorige artikel Relations between adaptive and maladaptive pain cognitions and within-day pain exacerbations in individuals with fibromyalgia

volgende artikel Self-determination theory and weight loss in a Diabetes Prevention Program translation trial

We do not report any scale reliability statistics because the three items are designed to measure different facets of the broad construct of sun behavior rather than a single facet (e.g., sunscreen use). Traditional measures of reliability (e.g., alpha) are only useful when items are designed to be redundant (see Gosling et al., 2003 for a discussion).

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Titel: Investigating the role of implicit prototypes in the prototype willingness model
Auteurs: Jennifer L. Howell
Kate A. Ratliff
Publicatiedatum: 25-11-2016
Uitgeverij: Springer US
Gepubliceerd in: Journal of Behavioral Medicine / Uitgave 3/2017
Print ISSN: 0160-7715
Elektronisch ISSN: 1573-3521
DOI: https://doi.org/10.1007/s10865-016-9814-y

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