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Gepubliceerd in:

29-04-2023

Injunctive social norms and perceived message tailoring are associated with health information seeking

Auteurs: Jeremy L. Foust, Jennifer M. Taber

Gepubliceerd in: Journal of Behavioral Medicine | Uitgave 1/2024

Abstract

Social norms messages may promote information seeking, especially when the norms refer to a group with which a person identifies. We hypothesized that tailored social norms messages would increase COVID-19 testing willingness and intentions. College students (n = 203, 75% female, 87% White) were randomly assigned to one of four conditions in a 2 (Descriptive norms: Relevant vs. Irrelevant to COVID-19 testing) x 2 (Tailoring: Specific vs. General group information) experimental design. Participants reported COVID-19 testing willingness and intentions, perceived injunctive norms, and identification and connectedness with the group in the message. Although neither the norm nor tailoring manipulation worked as intended, participants who perceived greater message tailoring and injunctive norms reported greater willingness and intentions, with no effect of perceived descriptive norms on either outcome. Tailored messages as well as messages promoting injunctive norms may promote information seeking across health contexts, thereby enabling more informed decisions.

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Titel: Injunctive social norms and perceived message tailoring are associated with health information seeking
Auteurs: Jeremy L. Foust
Jennifer M. Taber
Publicatiedatum: 29-04-2023
Uitgeverij: Springer US
Gepubliceerd in: Journal of Behavioral Medicine / Uitgave 1/2024
Print ISSN: 0160-7715
Elektronisch ISSN: 1573-3521
DOI: https://doi.org/10.1007/s10865-023-00413-x

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