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A large scale study of wireless search behavior: Google mobile search

Published:22 April 2006Publication History

ABSTRACT

We present a large scale study of search patterns on Google's mobile search interface. Our goal is to understand the current state of wireless search by analyzing over 1 Million hits to Google's mobile search sites. Our study also includes the examination of search queries and the general categories under which they fall. We follow users throughout multiple interactions to determine search behavior; we estimate how long they spend inputting a query, viewing the search results, and how often they click on a search result. We also compare and contrast search patterns between 12-key keypad phones (cellphones), phones with QWERTY keyboards (PDAs) and conventional computers.

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        cover image ACM Conferences
        CHI '06: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
        April 2006
        1353 pages
        ISBN:1595933727
        DOI:10.1145/1124772

        Copyright © 2006 ACM

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        Association for Computing Machinery

        New York, NY, United States

        Publication History

        • Published: 22 April 2006

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        Overall Acceptance Rate6,199of26,314submissions,24%

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