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11-05-2022

Vaccinating across the aisle: using co-partisan source cues to encourage COVID-19 vaccine uptake in the ideological right

Auteurs: Steven Sylvester, Matthew Motta, Kristin Lunz Trujillo, Timothy Callaghan

Gepubliceerd in: Journal of Behavioral Medicine

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Abstract

Overcoming the COVID-19 pandemic in the United States will require most Americans to vaccinate against the disease. However, considerable research suggests that a significant proportion of Americans intend to forego vaccination, putting pandemic recovery at risk. Republicans are one of the largest groups of COVID-19 vaccine hesitant individuals. Therefore, identifying strategies to reduce vaccine hesitancy within this group is vital to ending the pandemic. In this study, we investigate the effectiveness of messages from co-partisan sources in reducing vaccine hesitancy. In a large (N = 3000) and demographically representative survey, we find that exposing “Middle-of-the-Road” partisans to pro-vaccine messages from co-partisan source cues reduces vaccine hesitancy. However, for those who identify as “Strong” or “Weak” partisans, we find no statistically significant differences in vaccination intentions when exposed to pro-vaccine messages from co-partisan sources. We conclude by discussing how our findings are helpful for vaccine communication efforts.

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1
Data for this survey was collected May 6–15, 2021.
 
2
We also conducted supplemental analysis (see Supplementary Figure S3) that combined the “only if required” and “wait to see how it works” into a single group. Combining these two categories into one group did not change the results, so we opted to include the models with all the categories in the paper.
 
3
We also ran models that pooled the 7-point Party ID scale into two categories—Republican and Democrat (excluding pure Independents) similar to Pink et al., 2021 (see Supplementary Figure S4). We find when we pool the Party ID scale the statistical significance of the treatments is erased. This provides further justification for focusing our persuasive messaging attempts on the theoretical “sweet spot” we identified for “Middle-of-the-Road” partisans.
 
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Metagegevens
Titel
Vaccinating across the aisle: using co-partisan source cues to encourage COVID-19 vaccine uptake in the ideological right
Auteurs
Steven Sylvester
Matthew Motta
Kristin Lunz Trujillo
Timothy Callaghan
Publicatiedatum
11-05-2022
Uitgeverij
Springer US
Gepubliceerd in
Journal of Behavioral Medicine
Print ISSN: 0160-7715
Elektronisch ISSN: 1573-3521
DOI
https://doi.org/10.1007/s10865-022-00323-4