Professional appraisal of online information about children’s footwear measurement and fit: readability, usability and quality

Parents are known to seek health information online [1] and increased use of technology has supported information sharing through websites, forums and social media [2, 3]. In the United Kingdom in 2018, 54% of parents described using the internet to look for health-related information [4]. In relation to footwear purchases, the internet has supported a considerable shift from in-store to online purchasing which accounted for over 19% of total sales in the British footwear, clothing, and textile industry in 2018 [5]. Recent work exploring parents’ knowledge, practices and perceptions of children’s feet identified that parents wanted accurate, clear and consistent foot health information [6]. This work also highlighted the challenges with footwear choices in early childhood and identified the influence of footwear retailers in promoting information about foot development and footwear choices.

Online purchasing of footwear is increasingly common and may pose challenges with ensuring that children have their feet measured prior to purchase as it negates the opportunity to try the footwear prior to purchase. To offset the expense to the companies associated with return of unsuitable purchases, many offer online fitting tools and advice such as size guides and printable charts to aide purchasing choices. For parents to make informed footwear choices this information needs to be accessible and, from a professional perspective, credible as this could have implications for promoting foot health in children [7]. Previous research advises that parents are unsure of how to evaluate the reliability of online health resources for their children [1] and that less than 10% of parents ‘greatly trust’ health information that they have identified through internet search engines [2]. These concerns are supported with the results of a systematic review which identified the quality of online health information as low [8];, a similar outcome to a review of scientific information on the internet [9]. Considering footwear information specifically, parents desire to purchase footwear online [4], access to online health information [4] and the prevalence of such information [6] highlight that online resources can influence parents. The quality and accessibility of this type of information is key for parents to be able to find, digest, understand and implement the tools to assist their purchasing behaviours; ultimately affecting the fit and therefore the appropriateness of the footwear their children will wear, which has wider implications for promoting foot health in children [7]. Inappropriate footwear choices in childhood could impact on foot development and health [10‐13], although the mechanisms for these effects are not clear. Immediate effects of ill-fitting footwear are evident in the gait of infants and children in that shoes that are too large have been shown to affect spatial and temporal gait parameters [14] leading to greater instability during walking. Furthermore, shoes that are too big have been reported to impact on hip, knee and ankle kinematics during walking [15] and parents commonly believe footwear to be causal in the development of foot complaints [7].

Unlike footwear designed for adults, the footwear design for children needs to consider appropriate dimensions for growth. Foot length will increase by 2 mm per month up to three years of age and from five to 12 this decreases to 0.8–1 cm per year [13, 16]. This requires adjustments to the last and the fit process of children’s footwear. It also means that some sources recommend children having their feet measured every 6 weeks to 6 months, dependent on their age. Despite recommendations, a survey of children’s foot size in a shoe store identified that 12.5% of the children were wearing shoes that were at least a size too small [17]. In more widespread surveys the number of children reportedly wearing poorly sized shoes is more than half [10, 18] and this is even higher in children with disability [19]. With this high prevalence of incorrectly fitting footwear in children and hence associated foot problems, providing reliable and high-quality advice to parents through accessible sources to enable them to make informed footwear purchasing. The aim of this research was to undertake an appraisal of web-based resources about measurement and fit of children’s footwear (up to 12 years of age), focussing specifically on readability, usability and quality.

The methods adopted in this study are presented in Fig. 1.

The source of the screened foot measurement and footwear fitting resources was identified (Fig. 2) and resources were predominantly from commercial footwear companies (54%). A large percentage of these commercial footwear resources were returned in the top three searches from the search engine; 18% of the total resources identified. Commercial websites from mixed stores such as department stores made up 22% of the resources, followed by parent advice websites (10%). Health information sources from professional bodies made up 4.2% of the overall resources. Forums (1%) resulted in a lower number of resources than parent advice sites (10%) and footwear association sites accounted for only 0.3% of the resources identified.

The data from the professional panel review of the 15 most identified resources can be seen in Table 4. Ten of the 15 resources were commercial sites for footwear companies with a further three resources being mixed commercial sites, including clothing retailers and department stores. Accessibility scores ranged from 63 to 3990 (if a website would have been top of every search the maximum score would be 98,000) which demonstrated the frequency at which some of the more common resources appeared in searches as high. Within these accessibility scores the most commonly found resource to appear top of the search in google appeared 133 times, with two resources never appearing first in the searches undertaken.

The reading ease scores computed using the SMOG index ranged from 4.3 to 8.2. This represents interpretation from age 8–9 years and ‘easy to read’ to age 13–14 years and ‘fairly difficult to read’. Three of the resources required a reading age of 12 years or above (see Table 4 - resources 3,4 and 6). The professional panel rated the readability, usability and quality (validity and content) of the resources with quite wide ranges for the assessment criteria across all of those identified. For validity, the average task and measures scores tended to be relatively consistent for each resource, those scoring higher in one (e.g. resource 1) scored higher in the other and those which scored lower in task validity (e.g. resource 8) reflected this in measure validity too. Across all data, the lowest median score was 1 and the highest was 9. For readability, the median resources scores ranged from 2.7 to 9 out of 10 with a similar range in the other criteria for assessment. Notable resources were 8, 9 and 15 which scored particularly low, resource 8 did not have a median score above 2.7 for any of the assessment criteria. In contrast, resources 1 and 3 scored highly across all criteria with the lowest scores being 7.5 and 8.5 respectively, both for validity measures. However, resource 3 had a reading ease score of 8.2. Despite scoring high for validity, the content would only be accessible by an audience with an older reading age and may mean that this resource was less easy to access.

There was a breadth of information to support foot measurement for footwear fitting online (and published) from various sources. The high number of search results for footwear companies (76%) compared to health care providers (4%) reflected the dominance of information presented to parents. This is consistent with previous literature exploring parents’ knowledge, practices and health-related perceptions of children’s feet [6]. This work described parents’ behaviour as the outcome of long-standing familiarity with brands, including their own experiences as children. Contrary to this, the low return of healthcare sources is concerning as these resources are those which parents perceive to be providing accurate and reliable information [26], although many parents were unsure about how to assess this [1]. Web users typically access resources at the top of their search results [27], and this usage varies depending on the types of device(s) used for the search. Despite accounting for only 4.2% of the results returned from the searches, over a third of healthcare resources ranked within the top three of the results returned in each search. This would suggest that health resources were visible, but we acknowledge that access to these would depend on the terminology entered into the search. Search engine optimisation might be an important consideration for healthcare providers and footwear association(s) to enhance the visibility of impartial and credible resources.

The dominance of commercial sources in the search results confirm that the professional panel had a focus on commercial footwear fit for the sites they reviewed; 10/15 were commercial footwear, 3/15 commercial mixed. No health, footwear association or forum sites appeared frequently enough that they were included for the final screening. The dominance of commercial sources was also reflected in high accessibility scores. The most returned resource was from a commercial footwear company and had a score of 3990, being the product of the number of times it was identified in the search and the position in which it was returned in the search results. For this resource 133 of these appearances were as the first item in the search, which was the highest by at least threefold. The lowest accessibility score was 63 with zero first position appearances, which was a commercial mixed resource. This demonstrated a difference in terms of how commonly a parent would identify each resource while searching. Again, this demonstrates that the foot measurement information is dominated by a few commercial footwear companies.

The accessibility and interpretation of published information is important for parents to comprehend the information they require to inform their footwear habits. The reading ease scores were appropriate for most of the resources in terms of interpretation and understanding. The highest score was equivalent to a reading age of 13–14 years of age, which suggests a higher complexity of the text and extends beyond typical recommendations [24]. It is important that written (health) education materials are accessible, at the lowest reading level that conveys true and accurate the information [28]. The majority of the resources align well to recommendations that resources with a reading age of more than 12 years should be rewritten to broaden the audience [29, 30]. In this study, readability was also assessed by the professional panel with a highest score of 9.0 (2.3) for the 3rd most identified resource (a mixed commercial source). This means all steps were clearly and concisely worded and followed a sequential pattern. The lowest score was 2.7 for both resource 15 and 8, both from commercial sources which means that, despite reading ease being appropriate for parents, the wording may be confusing and unclear, and instructions did not flow /make sense. This could result in confusing messages and inconsistencies for the parents, which may result in a distrust the resources or difficulty in its interpretation. This could potentially lead to problems with inaccurate foot measurements or poor footwear fitting, which could have longer term implications. Foot measurement is a skill and instructions for an untrained parent to be able to undertake such measures accurately enough to select a shoe size must be precise and clear.

Resource content including the use of quantitative measures, diagrams or images and a clear layout was the lowest rated aspect across all resources (median 3.7/10) Scores are impacted by website design and use of text, imagery and instructional videos. These relate to usability scores associated with use across multiple platforms and the need to print resources. The latter allow a child to stand and have their foot length/width marked and measured. Mobile applications were not included within the current search terms which may have identified further approaches such as generating a 3D image of the foot from photogrammetry [30]. Whilst the accuracy of these limited measures may be adequate for sizing, whether these measures alone (e.g. just heel to toe length and forefoot width) can enable correct footwear size and style selection is unclear [31].

The professional panel was used because parents report being unsure about how to assess the reliability of online health resources [1, 6]. Academics, clinicians and a footwear company employee were involved as they were experienced enough to address the validity of the task and measurement being undertaken and determine whether it was appropriate for measuring footwear fit (Table 3). These data encompassed a large range of values; however, the two aspects of the validity being assessed (task and measures) tended to score relatively consistently across each resource. This identified that resources that had a suitable task for assessment (e.g. standing still and weight bearing) then undertook appropriate measures while the child was in this position (e.g. measure of multiple foot aspects such as length, width and girth). Resources which quantified only unidimensional features of the foot such as length were scored lower, as were resources which measured the foot in a non-weightbearing position. In addition to this, the translation of these values to a shoe size is integral to the child receiving footwear of the correct size. The interpretation of foot measures and conversion to a shoe size occurs within the footwear company based on the measurements provided by the parent. This process requires further investigation to understand the association with fit. The consensus within the industry would be that for appropriate footwear fit, feet should be measured by an experienced shoe fitter who has been appropriately trained. The transition from in-store purchasing to online purchasing will mean that parents will move towards online fitting solutions as opposed to visiting store staff. Identifying a consensus approach for the footwear industry to employ to improve accuracy and reduce errors that result in ill-fitting footwear would reduce confusion for parents, as each website would suggest the same task and the same measures to fit footwear.

Some limitations to this research include using Google as the sole search engine, however more than 87% of UK users chose this as their primary search engine therefore this covers a significant number of searches that are undertaken in the UK [32]. These resources are aimed at parents yet have been reviewed for usability by academic researchers and clinicians. These professional panel members were in a position to comment on the validity however, further work exploring how parents rank the usability, accessibility and credibility of the information would help to progress the findings from this study. Also, a measure of which resources are being used and implemented by parents would help the translation of the findings from the current research to improve the tools which parents are utilising.

Parents are increasingly using the internet to search for information about their children’s feet and to purchase footwear. Information is available to parents seeking to purchase footwear, but this is largely dominated by resources from commercial footwear companies. The quality and usability of this information is of moderate standard, often of low quality, and whilst readability was appropriate, content was inconsistent in terms of value in assisting footwear fit. Improvements are needed to help parents make informed decisions.