Parent and Staff Insights to Understanding Challenges with Engaging Black Families in Early Childhood Programs

Inconsistent program engagement is a common barrier in neighborhoods where families face significant structural, economic, and wellbeing challenges. Sulphur Springs is an under-served, low-income, predominantly Black community in Tampa, Florida where funding efforts have catalyzed targeted service responses, yet many agencies continue to report barriers to engaging families in programs. Ethnographic research methods were used to better understand the barriers to engagement in programs at a neighborhood family center. Analysis of in-depth interviews with parents (n = 11) and staff (n = 7) revealed four key areas where participants perceived engagement challenges, including neighborhood conditions, relevance and fit, understanding of Black families’ needs, and program infrastructure. The authors highlight perspectives of parents and staff to give voice to important insights that are typically underrepresented in program development and illustrate the numerous—and often subtle—ways that racial ideologies inform program development and acceptance. This study offers suggestions for improving engagement by reconsidering approaches to programming that better meet the needs of Black families in neighborhoods like Sulphur Springs.