ABSTRACT

The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior.

part |32 pages

Introduction

chapter |30 pages

On Becoming a Consumer

part |59 pages

Environments in which Consumer Behavior Patterns Develop

chapter |27 pages

The Social Environment

Contributions of Social Objects to the Development of Consumers

part |59 pages

The Relationship Between Consumer Development and the Development of the Person

part |164 pages

Stages of Consumer Behavior Development

chapter |31 pages

Stage One of Consumer Development

Observation (0–6 Months)

chapter |28 pages

Stage Two of Consumer Development

Seeking/Requesting (6–24 months)

chapter |29 pages

Stage Three of Consumer Development

Selecting/Taking (24–48 months)

chapter |31 pages

Stage Four of Consumer Development

Co-Purchase (48–72 months)

chapter |40 pages

Stage Five

The Independent Purchase (72–100 months)

part |74 pages

Role of Parents and Marketers in Consumer Development