Abstract
Facial beauty has important social and biological implications. Research has shown that people tend to look longer at attractive than at unattractive faces. However, little is known about whether an attractive face presented outside foveal vision can capture attention. The effect of facial attractiveness on covert attention was investigated in a spatial cuing task. Participants were asked to judge the orientation of a cued target presented to the left or right visual field while ignoring a task-irrelevant face image flashed in the opposite field. The presentation of attractive faces significantly lengthened task performance. The results suggest that facial beauty automatically competes with an ongoing cognitive task for spatial attention.
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This research was supported by a grant from The Royal Society, a Marie Curie Incoming International Fellowship, and a grant from the Natural Science Foundation of China (Project 30700229).
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Sui, J., Liu, C.H. Can beauty be ignored? Effects of facial attractiveness on covert attention. Psychonomic Bulletin & Review 16, 276–281 (2009). https://doi.org/10.3758/PBR.16.2.276
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DOI: https://doi.org/10.3758/PBR.16.2.276