Abstract
The delay of color naming when the patches are incongruent color names was studied as a function of the duration of a preexposure of the word in black prior to coloration. Individual word and control stimuli were presented in a tachistoscope, and naming latencies were recorded with a voice key. Interference decreased to very low levels at 2 sec of preexposure, then increased to intermediate levels for longer preexposures. Facilitation of color-naming by congruent color names generally paralleled interference effects. Sequences of stimuli in which the preexposure interval varied randomly from trial to trial showed longer color-naming times for short preexposures than did sequences where all stimuli in the sequence used the same preexposure. The utility of this and a related procedure for study of the central activity produced by viewing a written word was discussed.
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The author wishes to thank Dennis M. Buck, who collected the experimental data.
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Dyer, F.N. Stroop interference with long preexposures of the word: Comparison of pure and mixed preexposure sequences. Bull. Psychon. Soc. 3, 8–10 (1974). https://doi.org/10.3758/BF03333373
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DOI: https://doi.org/10.3758/BF03333373