doiSerbia

Eye-tracking study of inanimate objects

Ković Vanja (Filozofski fakultet, Odsek za psihologiju, Novi Sad)
Plunkett Kim (Department of Experimental Psychology, University of Oxford, UK)
Westermann Gert (Department of Psychology, Oxford Brookes University, UK)

Unlike the animate objects, where participants were consistent in their looking patterns, for inanimates it was difficult to identify both consistent areas of fixations and a consistent order of fixations. Furthermore, in comparison to animate objects, in animates received significantly shorter total looking time, shorter longest looks and a smaller number of overall fixations. However, as with animates, looking patterns did not systematically differ between the naming and non-naming conditions. These results suggested that animacy, but not labelling, impacts on looking behavior in this paradigm. In the light of feature-based accounts of semantic memory organization, one could interpret these findings as suggesting that processing of the animate objects is based on the saliency/diagnosticity of their visual features (which is then reflected through participants eye-movements towards those features), whereas processing of the inanimate objects is based more on functional features (which cannot be easily captured by looking behavior in such a paradigm).

Keywords: inanimate objects, eye-tracking, mental representations