Abstract
The double perspective model (DPM) assumes that every social interaction involves two perspectives – that of the agent (a person who performs an action) and that of the recipient (a person toward whom the action is directed). Agency and communion constitute two basic dimensions of social cognition because they denote these two perspectives. In effect, interpersonal evaluations (made from the recipient perspective) are dominated by communal over agentic content. The present study experimentally showed that self-evaluations (made from the agentic perspective) are dominated by agentic over communal content. Participants were primed with negative or positive information involving agency or communion of the self or another person. Whereas the global evaluation of others was influenced by both agentic and communal primes, the global evaluation of self (self-esteem) was influenced by agentic but not communal primes. These findings are discussed as an evidence for DPM.
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