Abstract
Abstract. We test the hypothesis that explicit and implicit measures of attitudes would differentially predict deliberate versus spontaneous behavior in the domain of condom use. Students completed explicit attitudinal and thought-listing measures about using condoms and implicit measures using attitude priming and Implicit Association Test (IAT) procedures. An attitude IAT measured the association between condom images and affective images; a self-identity IAT measured association of condoms with the self. We predicted and found that condom use with main partners was predicted by explicit measures but not implicit measures; the opposite was true for condom use with casual partners. Although the attitude priming measure was not positively correlated with casual condom use, the IATs were. The patterns of relations, however, were unexpectedly complex, due to a strong decrease in IAT effects over time, and different IATs assessing unique attitudinal dimensions.
Zusammenfassung. Die Annahme, daß explizite und implizite Messungen von Einstellungen in unterschiedlichem Maße deliberatives und spontanes Verhalten vorhersagen, wurde im Bereich der Kondombenutzung überprüft. Dazu wurden die Einstellungen von Studenten zu Kondomen mit verschiedenen expliziten und impliziten Maßen erfasst: Einstellungsskala, Gedankenliste, Einstellungs-Priming und zwei IAT-Prozeduren. Ein Einstellungs-IAT hat die Assoziationen zwischen Bildern von Kondomen und affektiven Bildern gemessen; ein Selbst-Identitäts-IAT hat die Assoziationen zwischen dem Selbst und Kondomen gemessen. Vorhergesagt und gefunden wurde, daß die selbstberichtete Kondombenutzung beim Sexualverkehr mit festen Partnern durch explizite Maße vohergesagt wird, aber nicht durch implizite. Das Gegenteil gilt für die Kondombenutzung beim Sexualverkehr mit gelegentlichen Partnern. Hier korrelierten die impliziten Maße - mit Ausnahme des Einstellungs-Primings - positiv mit der Kondombenutzung. Insgesamt war das Ergebnismuster jedoch unerwartet komplex. Das lag zum einen an einer Abnahme von IAT-Effekten über die Zeit und zum anderen an der Erfassung von jeweils besonderen Einstellungsdimensionen durch die beiden IATs.
References
(1977). Attitude-behavior reactions: A theoretical analysis and review of empirical research.. Psychological Bulletin, 84, 888– 918
(2001). Theories of reasoned action and planned behavior as models of condom use: A meta-analysis.. Psychological Bulletin, 127, 142– 161
(2001). Implicit attitudes towards homosexuality: Reliability, validity, and controllability of the IAT.. Zeitschrift für Experimentelle Psychologie, 48, (this issue), 145– 160
(1992). The generality of the automatic attitude activation effect.. Journal of Experimental Social Psychology, 62, 893– 912
(1996). The automatic evaluation effect: Unconditional automatic attitude activation with a pronunciation task.. Journal of Experimental Social Psychology, 32, 104– 128
(2000). Stalking the perfect measure of implicit self-esteem: The blind men and the elephant revisited?. Journal of Personality and Social Psychology, 79, 631– 643
(2000). Implicit and explicit components of prejudice.. Review of General Psychology, 4, 79– 101
(in press). How do indirect measures of evaluation work? Evaluating the inference of prejudice in the Implicit Association Test.. Journal of Personality and Social Psychology.,
CDC Surveillance Summaries. November 14, 1997. Morbidity and Mortality Weekly Report; 46 (No. SS-6)..
(1999). Dual-process theories in social psychology. New York: Guilford..
(Eds.).(in press). Implicit attitude measures: Consistency, stability, and convergent validity.. Psychological Science,
(1994). Differences in the affective processing of words and pictures.. Cognition and Emotion, 8, 1– 20
(1989). Stereotypes and prejudice: Their automatic and controlled components.. Journal of Personality and Social Psychology, 49, 5– 21
(1996). Stereotyping, prejudice, and discrimination: Another look.. In C. N. Macrae, C. Stangor & M. Hewstone (Eds.), Stereotypes and stereotyping (pp. 276– 319 ). New York: Guilford..
(1999). Implicit self-esteem.. In D. Abrams & M. A. Hogg (Eds.), Social identity and social cognition. (pp. 230– 248 ). Malden, MA: Blackwell..
(1990). A practical guide to the use of response latency in social psychological research.. In C. Hendrick & M. S. Clark (Eds.), Research methods in personality and social psychology. (pp. 74– 97 ). Newbury Park, CA: Sage Publications..
(1993). Variability in the likelihood of automatic attitude activation: Data analysis and commentary on Bargh, Chaiken, Govender, and Pratto. (1992). Journal of Personality and Social Psychology, 64, 753– 758
(1997). Categorization by race: The impact of automatic and controlled components of racial prejudice.. Journal of Experimental Social Psychology, 33, 451– 470
(1995). Variability in automatic activation as an unobtrusive measure of racial attitudes: A bona fide pipeline?. Journal of Personality and Social Psychology, 69, 1013– 1027
(1986). On the automatic activation of attitudes.. Journal of Personality and Social Psychology, 50, 229– 238
(2000). Theoretical approaches to individual-level change in HIV-risk behavior.. In J. Peterson & R. DiClemente (Eds.), HIV prevention handbook. (pp. 3– 55 ). New York: Plenum..
(1999). The automatic evaluation of pictures.. Social Cognition, 17, 76– 96
(1999). When fair is foul and foul is fair: Reverse priming in automatic evaluation.. Journal of Personality and Social Psychology, 77, 669– 687
(1995). Implicit social cognition: Attitudes, self-esteem, and stereotypes.. Psychological Review, 102, 4– 27
(1998). Measuring individual differences in implicit cognition: The Implicit Association Test.. Journal of Personality and Social Psychology, 74, 1464– 1480
(1994). The affective priming effect: Automatic activation of evaluative information in memory.. Cognition and Emotion, 8, 515– 533
(1999). Two roads to positive regard: Implicit and explicit self-evaluation and culture.. Journal of Experimental Social Psychology, 35, 512– 559
(1999). International affective picture system (IAPS): Instruction manual and affective ratings.. Technical Report A-4, The Center for Research in Psychophysiology, University of Florida..
(2000). Implicit measures of condom attitudes in student and high-risk populations.. Unpublished data..
(2001). Test-retest reliability of measures of health-related attitudes and behaviors. Unpublished data..
(1993). Methods for dealing with reaction time outliers.. Psychological Bulletin, 114, 510– 532
(2001). Figure-ground asymmetries in the implicit association test (IAT).. Zeitschrift für Experimentelle Psychologie, 48, (this issue), 94– 106
(1999). Measuring the automatic components of prejudice: Flexibility and generality of the implicit association test.. Social Cognition, 17, 437– 465
(2000). Implicit and explicit attitudes toward female authority.. Personality and Social Psychology Bulletin, 26, 1315– 1328
(2000). Social judgment and attitudes: Warmer, more social, and less conscious.. European Journal of Social Psychology, 30, 149– 176
(1998, October). Implicit measures of attitudes toward cigarette smoking. Paper presented at the meeting of the Society of Experimental Social Psychology, Lexington, KY..
(1996). Accessible attitudes influence categorization of multiply categorizable objects.. Journal of Personality and Social Psychology, 71, 888– 898
(2000). A model of dual attitudes.. Psychological Review, 107, 101– 126
(1997). Evidence for racial prejudice at the implicit level and its relationship with questionnaire measures.. Journal of Personality and Social Psychology, 72, 262– 274
(1990). Person categorization and stereotyping.. Social Cognition, 8, 161– 185