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Ethical Dimensioins of Advertising Executions

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Abstract

This paper suggests a framework for determining the ethicality of disguised and obtrusive advertising. While most discussions of advertising ethics deal with deception or fraud, the proposed framework is based on the way messages are presented to audiences. Suggestions for measurement and future research are given.

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Authors
  1. Israel D. Nebenzhal
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  2. Eugene D. Jaffe
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Nebenzhal, I.D., Jaffe, E.D. Ethical Dimensioins of Advertising Executions. Journal of Business Ethics 17, 805–815 (1998). https://doi.org/10.1023/A:1005850812845

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