Brief Report
Mail surveys resulted in more reports of substance use than telephone surveys

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Abstract

Objective

To determine to what extent the substance-use information obtained in surveys is affected by method of data collection.

Study Design and Setting

Questions on the use of alcohol and drugs were administered to samples of Minnesota adults assigned to one of two conditions to test the effect of mode of administration (mail and telephone); 816 persons completed the survey, roughly one half by mail and one half by telephone.

Results

Those interviewed by telephone revealed more heavy use of alcohol, but the mail sample includes disproportionate numbers of respondents from demographic groups that exhibit less use. Controlling for these differences across modes, as well as the differential use of listed telephone numbers and addresses, reduces the effect of mode on one measure of heavy alcohol use to nonsignificance but yields significant effects of mode on others. Specifically, those in the mail condition reported higher levels of illicit drug use in the last year, alcohol use in the last month, and heavy alcohol use in the last 2 weeks.

Conclusions

The greater, and arguably more accurate, reporting of substance use, coupled with potential cost savings, suggests that researchers should consider using mail surveys for investigating substance use.

Introduction

Surveys are essential for estimating drug use and treatment need in the United States [1]. In-person interviews are believed to provide the most accurate and reliable information [2], but may be prohibitively expensive, costing approximately twice as much as analogous telephone surveys [3]. Mail surveys are far less expensive, but how they compare with telephone surveys in terms of collecting sensitive substance-use information is unclear.

Several studies have compared the mail and telephone survey responses on personal issues such as asthma [4], sexual behavior among gay males [5], prostate surgery [6], functional limitations [7], [8], urinary symptoms [9], and anxiety [10]. In general, these studies find that telephone respondents give more socially desirable responses, and mail respondents report more problems or socially proscribed behaviors. With respect to substance-use reporting, the results are less consistent. Early indications suggested an equivalence [11], but more recent studies have found that mail questionnaires elicit higher reports of use than telephone interviews [10], [12].

More research is needed to further elucidate the effect of data collection method on substance-use reports. Such investigations are especially timely because of an overall decline in survey response rates during the past few decades [13], and an even more pronounced decline in telephone response rates attributable to telemarketing, cellular telephones, and call screening devices [14]. The main objective of this research is to assess the viability of the mail survey as an alternative to the telephone interview in collecting substance-use information because of its clear cost advantage.

Section snippets

Sample

The Minnesota Adult Survey (MAS) was a statewide survey conducted between April and July 2000 and specifically designed to compare reports of substance use across mail and telephone modes. A random digit dial (RDD) sample was purchased from Survey Sampling Inc (Fairfield, CT). Listed household addresses were appended to the RDD telephone numbers if they were found in directories. Only telephone numbers with appended addresses (53.7% of the RDD sample) were eligible to be assigned to the mail

Results

Table 1 presents the sociodemographic compositions of respondents by survey mode. Gender, race, employment status, marital status, and age all varied by mode. Mail respondents were more likely to be white, ever married, and female and were on average 3.9 years older than their telephone counterparts. Telephone respondents were more likely to work full time. Comparing respondents to 2000 U.S. Census data [19] shows that the telephone sample more closely approximated population estimates, but

Discussion

Consistent with earlier research [15], [20], the response rate was lower for the mail than for the telephone survey. The sensitive nature of substance use may make respondents hesitant to return mailed questionnaires [10]. On the other hand, there is evidence that substance nonusers opt out when they learn the survey purpose, because they feel the survey does not pertain to them [21]. If substance abusers are less likely to respond to mailed surveys, the current results showing higher use in

Acknowledgments

This project was supported by contract no. 270-97-7034 under the Minnesota State Systems Development Program administered by the Division of State Programs, Center for Substance Abuse Treatment (CSAT), Substance Abuse and Mental Health Services Administration (SAMHSA). The contents of this report are solely the responsibility of the authors and do not necessarily represent the official views of SAMHSA, CSAT, or the Minnesota Department of Human Services. The authors express their gratitude to

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