Young children's screen time: The complex role of parent and child factors
Section snippets
Parent media use and attitudes
Children's time with media technology can be explained using two different theoretical perspectives. First, Bandura (1977) posits that learning and behavior occur as a result of observing behaviors. Young children spend much of their early years watching and learning from their parents and siblings in their home. Children observe as their parents cook dinner, interact with each other, and use media. Furthermore, with more individualized media use, young children likely watch their parents model
Participants
Participants were a sample of 2326 parents of children between the ages of 0 and 8 years who drawn from GfK's probability-based Knowledge Panel of participants. The sample data was then weighted to resemble a U.S. population based on a set of study-specific post-stratification variables including gender, age, Race/Hispanic ethnicity, education, census region, household income, home ownership status, metropolitan area, Internet access, and primary language.
Results
Prior to all descriptive statistics and analyses, the data were weighted to represent the demographic make-up of the United States using the weighting provided by Knowledge Networks/GfK. Knowledge Networks/GfK used a post-stratification process to adjust for any survey non-response, non-coverage, and under- or oversampling resulting from the study specific design.
Discussion
Young children are growing up in homes that are filled with screen media technologies, and they are frequent users. Consistent evidence indicates that many children spend more than the American Academy of Pediatrics (2013) recommends with screen media including television, computers, and mobile devices (e.g., Rideout, 2011, Rideout and Hamel, 2006). The question remains: what factors are associated with children's screen media use of new media technologies? This study provides novel evidence
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