Response expectancy theory and application: A decennial review

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Abstract

Response expectancy is the anticipation of automatic, subjective, and behavioral responses to particular situational cues. More than a decade of research in diverse laboratories indicates that response expectancies are important considerations in designing and administering treatments and prevention programs for such problems as anxiety disorders, depression, substance abuse, and sexual dysfunction. Response expectancy also plays a central role in the effects of antidepressive medication, psychotherapy, and hypnosis. In addition, studies of the effects of placebos reveal that response expectancies can produce lasting changes in pain, anxiety, depression, alertness, tension, sexual arousal, alcohol craving and consumption, aggression, asthma, warts, and contact dermatitis. The veracity of many self-reported placebo effects have been corroborated by changes in physiological function.

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