Self-Evaluation: To Thine Own Self Be Good, To Thine Own Self Be Sure, To Thine Own Self Be True, and To Thine Own Self be Better

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Publisher Summary

This chapter tries to accomplish three objectives. Firstly, it defines the four motives and provides a selective review of research that indicates their prevalence. Secondly, it addresses the issue of the operation of four motives together to regulate self-evaluation. This chapter presents a conceptual framework for understanding the interplay of the four motives. This framework serves as a useful heuristic for consideration of potential moderators that govern the expression of the four motives. Finally, this chapter discusses several problems related to the self-evaluation motives that one believes are in need of empirical attention. This chapter serves to justify the claim that four basic self-evaluation motives have been demonstrated convincingly. Finally, the speculations of this chapter are meant to remind researchers that empirical work to date has taken certain aspects of the self-evaluation process for granted or has neglected other important issues.

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