Toward a positive theory of consumer choice
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The author wishes to acknowledge the many people who have made this paper possible Colleagues, too numerous to name individually, at the Center for Naval University, The National Bureau of Economic Research West University of Rochester have contributed importantly Dael Kahneman, Amos Tversky, H.M. Shefrin. Thomas Russell, and particularly wi.) has supported the research in every possible way.
Copyright © 1980 Published by Elsevier B.V.