Determinants of judged validity
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2023, Telematics and InformaticsSo sorry, now please watch: Identifying image repair strategies, sincerity and forgiveness in YouTubers’ apology videos
2022, Public Relations ReviewCitation Excerpt :It is a well-known fact in crisis communications strategy that, in order for a message to be viewed as credible, message repetition is critical. This is related to the primarily unconscious and memory-based processes that lead the message recipient to mistakenly believe that they heard the statement in the past from other sources even if the statement comes from the same source (Arkes et al., 1989, 1991). Credibility increases until three repetitions, but beyond that, repetition has been proven to have diminishing returns.
- 1
Lawrence E. Boehm is now at Thomas More College.
- 2
Gang Xu is now at the Thomas Jefferson Medical College, Center for Research in Medical Education and Health Care.
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