Skip to main content

Advertisement

Log in

Spring Break Versus Spring Broken: Predictive Utility of Spring Break Alcohol Intentions and Willingness at Varying Levels of Extremity

  • Published:
Prevention Science Aims and scope Submit manuscript

Abstract

Within the domain of risk-related behavior, many times the decision to engage is not a product of premeditation or intention. The prototype willingness model was created to capture and explain the unintended element of risk behavior. The present study aimed to evaluate the importance of willingness versus intention, two important constructs within the prototype willingness model, in relation to spring break drinking behavior when assessed at both high and low extremities. College undergraduates (N = 275) completed questionnaires prior to spring break regarding their anticipated spring break activities. Willingness and intention were assessed for different levels of risk. Specifically, participants indicated the extent to which they intended to (a) get drunk and (b) drink enough to black out or pass out; and the extent to which they were willing to (a) get drunk and (b) drink enough to black out or pass out. When classes resumed following spring break, the students indicated the extent to which they actually (a) got drunk and (b) drank enough to black out or pass out. Results demonstrated that when the health-related risk was lower (i.e., getting drunk), intention was a stronger predictor of behavior than was willingness. However, as the level of risk increased (i.e., getting drunk enough to black out or pass out), willingness more strongly predicted behavior. The present study suggests that willingness and intentions differentially predict spring break alcohol-related behavior depending on the extremity of behavior in question. Implications regarding alcohol interventions are discussed.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Fig. 1

Similar content being viewed by others

References

  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179–211. doi:10.1016/0749-5978(91)90020-T.

    Article  Google Scholar 

  • Atkins, D. C., & Gallop, R. J. (2007). Rethinking how family researchers model infrequent outcomes: A tutorial on count regression and zero-inflated models. Journal of Family Psychology, 21, 726–735. doi:10.1037/0893-3200.21.4.726.

    Article  PubMed  Google Scholar 

  • Borsari, B., Neal, D. J., Collins, S. E., & Carey, K. B. (2001). Differential utility of three indexes of risky drinking for predicting alcohol problems in college students. Psychology of Addictive Behaviors, 15, 321–324.

    Google Scholar 

  • Carey, K. B., Scott-Sheldon, L. A. J., Carey, M. P., & DeMartini, K. S. (2007). Individual-level interventions to reduce college student drinking: A meta-analytic review. Addictive Behaviors, 32, 2469–2494. doi:10.1016/j.addbeh.2007.05.004.

    Article  PubMed Central  PubMed  Google Scholar 

  • Collins, R. L., Parks, G. A., & Marlatt, G. A. (1985). Social determinants of alcohol consumption: The effects of social interaction and model status on the self-administration of alcohol. Journal of Consulting and Clinical Psychology, 53, 189–200. doi:10.1037/0022-006X.53.2.189.

    Article  CAS  PubMed  Google Scholar 

  • Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading: Addison-Wesley.

    Google Scholar 

  • Gerrard, M., Gibbons, F. X., Houlihan, A. E., Stock, M. L., & Pomery, E. A. (2008). A dual-process approach to health risk decision making: The prototype willingness model. Developmental Review, 28, 29–61. doi:10.1016/j.dr.2007.10.001.

    Article  Google Scholar 

  • Gibbons, F. X., Gerrard, M., Blanton, H., & Russell, D. W. (1998). Reasoned action and social reaction: Willingness and intention as independent predictors of health risk. Journal of Personality and Social Psychology, 74, 1164–1181. doi:10.1037/0022-3514.74.5.1164.

    Article  CAS  PubMed  Google Scholar 

  • Gibbons, F. X., Gerrard, M., & Lane, D. J. (2003). A social reaction model of adolescent health risk. In J. M. Suls & K. Wallston (Eds.), Social psychological foundations of health and illness. Oxford: Blackwell.

    Google Scholar 

  • Glassman, T. J., Dodd, V. J., Sheu, J., Rienzo, B. A., & Wagenaar, A. C. (2010). Extreme ritualistic alcohol consumption among college students on game day. Journal of American College Health, 58, 413–423. doi:10.1080/07448480903540473.

    Article  PubMed  Google Scholar 

  • Greenbaum, P. E., Del Boca, F. K., Darkes, J., Wang, C., & Goldman, M. S. (2005). Variation in the drinking trajectories of freshmen college students. Journal of Consulting and Clinical Psychology, 73, 229–238. doi:10.1037/0022-006X.73.2.229.

    Article  PubMed  Google Scholar 

  • Grekin, E., Sher, K. J., & Krull, J. (2007). College spring break and alcohol use: Effects of spring break activity. Journal of Studies on Alcohol and Drugs, 68, 681–688.

    Article  PubMed  Google Scholar 

  • Hilbe, J. M. (2007). Negative binomial regression. New York: Cambridge University Press.

    Book  Google Scholar 

  • Larimer, M. E., & Cronce, J. M. (2007). Identification, prevention, and treatment revisited: Individual-focused college drinking prevention strategies 1999–2006. Addictive Behaviors, 32, 2439–2468. doi:10.1016/j.addbeh.2007.05.006.

    Article  PubMed  Google Scholar 

  • Lee, C. M., Maggs, J. L., & Rankin, L. A. (2006). Spring break trips as a risk factor for heavy alcohol use among first-year college students. Journal of Studies on Alcohol, 67, 911–916.

    Article  PubMed  Google Scholar 

  • Lee, C. M., Lewis, M. A., & Neighbors, C. (2009). Preliminary examination of spring break alcohol use and related consequences. Psychology of Addictive Behaviors, 23, 689–694. doi:10.1037/a0016482.

    Article  PubMed Central  PubMed  Google Scholar 

  • Lewis, M. A., Neighbors, C., Lee, C. M., & Oster-Aaland, L. (2008). 21st birthday celebratory drinking: Evaluation of a personalized normative feedback card intervention. Psychology of Addictive Behaviors, 22, 176–185. doi:10.1037/0893-164X.22.2.176.

    Article  PubMed Central  PubMed  Google Scholar 

  • Neal, D. J., & Fromme, K. (2007). Hook ‘em horns and heavy drinking: Alcohol use and collegiate sports. Addictive Behaviors, 32, 2681–2693. doi:10.1016/j.addbeh.2007.06.020.

    Article  PubMed Central  PubMed  Google Scholar 

  • Neighbors, C., Palmer, R. S., & Larimer, M. E. (2004). Interest and participation in a college student alcohol intervention study as a function of typical drinking. Journal of Studies on Alcohol, 65, 736–740.

    Article  PubMed  Google Scholar 

  • Neighbors, C., Lee, C. M., Lewis, M. A., Fossos, N., & Larimer, M. E. (2007a). Are social norms the best predictors of outcomes among heavy-drinking college students? Journal of Studies on Alcohol and Drugs, 68, 556–565.

    Article  PubMed Central  PubMed  Google Scholar 

  • Neighbors, C., Walters, S. T., Lee, C. M., Vader, A. M., Vehige, T., Szigethy, T., & DeJong, W. (2007b). Event-specific prevention: Addressing college student drinking during known windows of risk. Addictive Behaviors, 32, 2667–2680. doi:10.1016/j.addbeh.2007.05.010.

    Article  PubMed Central  PubMed  Google Scholar 

  • Neighbors, C., Lee, C. M., Lewis, M. A., Fossos, N., & Walter, T. (2009). Internet-based personalized feedback to reduce 21st-birthday drinking: A randomized controlled trial of an event-specific prevention intervention. Journal of Consulting and Clinical Psychology, 77, 51–63. doi:10.1037/a0014386.

    Article  PubMed Central  PubMed  Google Scholar 

  • Neighbors, C., Atkins, D. C., Lewis, M. A., Lee, C. M., Kaysen, D., Mittmann, A., Fossos, N., & Rodriguez, L. M. (2011). Event specific drinking among college students. Psychology of Addictive Behaviors, 25, 702–707. doi:10.1037/a0024051.

    Article  PubMed Central  PubMed  Google Scholar 

  • O’Malley, P. M., & Johnston, L. D. (2002). Epidemiology of alcohol and other drug use among American college students. Journal of Studies on Alcohol Supplement, 14, 23–39.

    Article  PubMed  Google Scholar 

  • Patrick, M. E., & Lee, C. M. (2012). Daily variations in Spring Break alcohol and sexual behaviors based on intentions, perceived norms, and daily trip context. Journal of Studies on Alcohol and Drugs, 73, 591–596.

    Article  PubMed Central  PubMed  Google Scholar 

  • Patrick, M. E., Morgan, N., Maggs, J. L., & Lefkowitz, E. (2011). “I got your back”: Friends’ understandings regarding college student Spring Break behavior. Journal of Youth and Adolescence, 40, 108–120. doi:10.1007/s10964-010-9515-8.

    Article  PubMed Central  PubMed  Google Scholar 

  • Pomery, E. A., Gibbons, F. X., Reis-Bergan, M., & Gerrard, M. (2009). Experience as a moderator of the developmental shift from reactive to reasoned behavior. Personality and Social Psychology Bulletin, 35, 894–908.

    Article  PubMed Central  PubMed  Google Scholar 

  • Read, J. P., Wood, M. D., Davidoff, O. J., McLacken, J., & Campbell, J. F. (2002). Making the transition from high school to college: The role of alcohol-related social influence factors in students’ drinking. Substance Abuse, 23, 53–65. doi:10.1023/A:1013682727356.

    PubMed  Google Scholar 

  • Simons, J. S., Neal, D. J., & Gaher, R. M. (2006). Risk for marijuana-related problems among college students: An application of zero-inflated negative binomial regression. The American Journal of Drug and Alcohol Abuse, 32, 41–53. doi:10.1080/00952990500328539.

    Article  PubMed  Google Scholar 

  • Sönmez, S., Apostolopoulos, Y., Yu, C. H., Yang, S., Mattila, A., & Yu, L. C. (2006). Binge drinking and casual sex on spring break. Annals of Tourism Research, 33, 895–917. doi:10.1016/j.annals.2006.06.005.

    Article  Google Scholar 

  • Thornton, B., Gibbons, F. X., & Gerrard, M. (2002). Risk perception and prototype perception: Independent processes predicting risk behavior. Personality and Social Psychology Bulletin, 28, 986–999. doi:10.1177/01467202028007011.

    Article  Google Scholar 

  • Walters, S. T., & Neighbors, C. (2005). Feedback interventions for college alcohol misuse: What, why and for whom? Addictive Behaviors, 30, 1168–1182. doi:10.1016/j.addbeh.2004.12.005.

    Article  PubMed Central  PubMed  Google Scholar 

  • Wechsler, H., Kuo, M., Lee, H., & Dowdall, D. W. (2000). Environmental correlates of underage alcohol use and related problems of college students. American Journal of Preventative Medicine, 19, 24–29. doi:10.1016/S0749-3797(00)00163-X.

    Article  CAS  Google Scholar 

Download references

Acknowledgments

Data collection and manuscript preparation were supported by National Institute on Alcohol Abuse and Alcoholism Grants K99AA020869, K01AA016966, R01AA016099, and R03AA018735.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Dana M. Litt.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Litt, D.M., Lewis, M.A., Patrick, M.E. et al. Spring Break Versus Spring Broken: Predictive Utility of Spring Break Alcohol Intentions and Willingness at Varying Levels of Extremity. Prev Sci 15, 85–93 (2014). https://doi.org/10.1007/s11121-012-0355-5

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s11121-012-0355-5

Keywords

Navigation