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Gepubliceerd in: Journal of Behavioral Medicine 1-2/2023

19-03-2022

Reducing COVID-19 vaccine hesitancy among African Americans: the effects of narratives, character’s self-persuasion, and trust in science

Auteurs: Yan Huang, Melanie C. Green

Gepubliceerd in: Journal of Behavioral Medicine | Uitgave 1-2/2023

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Abstract

This research examines the efficacy of self-persuasion narratives (i.e., narratives that describe how a character has changed their mind about the COVID-19 vaccines) in encouraging vaccine uptake among unvaccinated African Americans. A five-condition experiment (N = 394) was conducted in June 2021. Participants viewed one of the three pro-vaccine messages (a self-persuasion narrative, a narrative without self-persuasion, or a non-narrative message) or an irrelevant message or completed a self-persuasion task. Findings supported the persuasive benefits of the self-persuasion narrative compared to the narrative without self-persuasion, actual self-persuasion, and the irrelevant message. Its advantage over the narrative without self-persuasion was mediated by increased self-referencing, affective empathy, and perceived similarity with the character. Moreover, its psychological effects were moderated by participants’ trust in science. Unexpectedly, the non-narrative showed persuasive benefits compared to other intervention strategies. The theoretical implications for narrative persuasion and practical implications for vaccine promotion were discussed.
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The pattern of results did not differ depending on whether the time spent on treatment tasks was statistically controlled.
 
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Metagegevens
Titel
Reducing COVID-19 vaccine hesitancy among African Americans: the effects of narratives, character’s self-persuasion, and trust in science
Auteurs
Yan Huang
Melanie C. Green
Publicatiedatum
19-03-2022
Uitgeverij
Springer US
Gepubliceerd in
Journal of Behavioral Medicine / Uitgave 1-2/2023
Print ISSN: 0160-7715
Elektronisch ISSN: 1573-3521
DOI
https://doi.org/10.1007/s10865-022-00303-8

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