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The Sociology of Knowledge Approach to Discourse (SKAD)

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Abstract

The article presents the sociology of knowledge approach to discourse (SKAD). SKAD, which has been in the process of development since the middle of the 1990s, is now a widely used framework among social scientists in discourse research in the German-speaking area. It links arguments from the social constructionist tradition, following Berger and Luckmann, with assumptions based in symbolic interactionism, hermeneutic sociology of knowledge, and the concepts of Michel Foucault. It argues thereby for a consistent theoretical and methodological grounding of a genuine social sciences perspective on discourse interested in the social production, circulation and transformation of knowledge, that is in social relations and politics of knowledge in the so-called ‘knowledge societies’. Distancing itself from Critical Discourse Analysis, Linguistics, Ethnomethodology inspired discourse analysis and the Analysis of Hegemonies, following Laclau and Mouffe, SKAD’s framework has been built up around research questions and concerns located in the social sciences, referring to public discourse and arenas as well as to more specific fields of (scientific, religious, etc.) discursive struggles and controversies around “problematizations” (Foucault).

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Notes

  1. The term “social relations of knowledge” alludes to Marx’s concept of the “relations of production”. For a detailed discussion of the history of sociology of knowledge, including all textual references mentioned below, see Keller (2005: 21–96) and Knoblauch (2005: 23–202).

  2. For a different although somehow complementary strategy in sociology see Clarke’s (2005) extension of grounded theory.

  3. In order to avoid confusion: The ethnomethodological tradition of discourse analysis looks for the situational producing of ordered verbal interaction and knowledges. This is very useful for in-depth analysis of singular discursive events, but it does not (and does not want to) grasp larger historical processes of knowledge circulation.

  4. The whole argument as well as references to symbolic interactionism and the comprehensive conceptual framework of SKAD is developed in Keller (2005: 179–278).

  5. For the basic principles cf. Keller (1998; 2001, 2003, 2005); for a recent overview on current research cf. Keller and Truschkat (2011) as well as the SKAD [WDA: Wissenssoziologische Diskursanalyse] network website at www.diskursanalyse.org.

  6. Studies using the SKAD framework focus eg. on environmental politics (Keller 1998), the symbolic production of space and cityscapes (Christmann 2004), health care policy (Bechmann 2007), the acknowledgement of competency in employment strategies (Truschkat 2008), public discourse on Satanism (Schmied-Knittel 2008), identity building in left wing social movements in Germany and Great Britain (Ullrich 2008) and Chinese migrant communities in Romania (Wundrak 2010), criminology (Singelnstein 2009), same-sex marriage TV controversies in the US (Zimmermann 2010) or political sciences’ mapping of suicide terrorism (Brunner 2010).

  7. To be sure: this is a different concept of discourse as in Foucault’s work.

  8. Consider e.g. the (widely forgotten?) work of Florian Znaniecki on Cultural Reality (Znaniecki 1919).

  9. This should not be considered a one to one translation from discourse to infrastructure, as the latter is rather seldom constituted by ‘one discourse’. In waste politics ways to ‘implementation’, there are many interfering issues, e.g. financial or hygienic restrictions (embedded in other discursive fields).

  10. The term “interpretive repertoire” was coined by Margaret Wetherell and Jonathan Potter, before Potter turned to a ‘purer’ ethnomethodologically orientated perspective. Cf. Keller (1998: 36), Wetherell and Potter (1988).

  11. “Hermeneutics of suspicion” refers to a hermeneutic approach which locates the ‘true’ meaning of a text (e.g. a book) in something outside the text: as the class position or habitus of its author, or, in psychoanalysis, in its unsolved early childhood development experiences.

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Keller, R. The Sociology of Knowledge Approach to Discourse (SKAD). Hum Stud 34, 43–65 (2011). https://doi.org/10.1007/s10746-011-9175-z

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