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A path analytic model of store loyalty involving self-concept, store image, geographic loyalty, and socioeconomic status

  • Part II: Retailing Management
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Abstract

A model is introduced which posits that store loyalty is primarily determined by store-image evaluation and shopping-complex loyalty. Store image-evaluation, in turn, is hypothesized to be determined, to a major extent, by self-image/store-image congruity, and shopping-complex loyalty by area loyalty and socioeconomic status. The model was tested using a path analytic procedure and the results were consistent with the model. A replication study was attempted and the results reinforced the validity of the proposed model.

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Authors and Affiliations

  1. Virginia Polytechnic Institute and State University, Virginia, USA

    M. Joseph Sirgy & A. Coskun Samli

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  1. M. Joseph Sirgy
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  2. A. Coskun Samli
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Sirgy, M.J., Samli, A.C. A path analytic model of store loyalty involving self-concept, store image, geographic loyalty, and socioeconomic status. JAMS 13, 265–291 (1985). https://doi.org/10.1007/BF02729950

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