Abstract
Cross-modality matching of hypothetical increments of money against loudness recover the previously proposed exponent of the utility function for money within a few percent. Similar cross-modality matching experiments for decrements give a disutility exponent of 0.59, larger than the utility exponent for increments. This disutility exponent was checked by an additional cross-modality matching experiment against the disutility of drinking various concentrations of a bitter solution. The parameter estimated in this fashion was 0.63.
Partial support of Miss Pliner’s efforts was provided by a grant from the General Electric Company. The research was supported in part by the Office of Naval Research.
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© 1974 D. Reidel Publishing Company, Dordrecht-Holland
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Galanter, E., Pliner, P. (1974). Cross-Modality Matching of Money Against Other Continua. In: Moskowitz, H.R., Scharf, B., Stevens, J.C. (eds) Sensation and Measurement. Springer, Dordrecht. https://doi.org/10.1007/978-94-010-2245-3_6
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DOI: https://doi.org/10.1007/978-94-010-2245-3_6
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