Overview
- Industry-applied research
- Includes supplementary material: sn.pub/extras
Part of the book series: Forschungs-/Entwicklungs-/Innovations-Management (FEIM)
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Table of contents (8 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Product Development for Distant Target Groups
Book Subtitle: An Experimental Study for the Silver Market
Authors: Malte Marwede
Series Title: Forschungs-/Entwicklungs-/Innovations-Management
DOI: https://doi.org/10.1007/978-3-658-18325-7
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2017
Softcover ISBN: 978-3-658-18324-0Published: 10 May 2017
eBook ISBN: 978-3-658-18325-7Published: 03 May 2017
Edition Number: 1
Number of Pages: XVII, 244
Number of Illustrations: 65 b/w illustrations
Topics: Innovation/Technology Management, R & D/Technology Policy