Identity Styles and the Five-Factor Model of Personality

doi:10.1006/jrpe.1995.1028

Journal of Research in Personality

Volume 29, Issue 4, December 1995, Pages 475-479

https://doi.org/10.1006/jrpe.1995.1028 Get rights and content

Abstract

The purpose of this research was to locate the three identity styles in Berzonsky′s model within the five-factor model of personality. Berzonsky′s (1992) Identity Style Inventory and the NEO Personality Inventory (Costa & McCrae, 1985) were completed by 189 undergraduates. The information-orientated and normative identity style scales were positively related to extraversion, agreeableness and conscientiousness. Openness was positively related to the information-orientated identity style, but negatively related to the normative identity style. The diffused/avoidant style was positively related to neuroticism, but negatively related to agreeableness and conscientiousness.

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Tajfel and Turner (1979) also mention that it is imperative to acknowledge that there is a continuum between self and social identity as both group and personality characteristics influence any individual’s purchase intent. It is also important to acknowledge that the behaviour of individuals is shaped by both identity-defining roles and characteristics, and other personality dimensions that are relevant to the act and are intrinsically related to the character of the individual, such as extraversion, conscientiousness, or pragmatism (Dollinger, 1995; Topolewska-Siedzik, Cieciuch, & Strus, 2018). Therefore, it is to be expected that dimensions that relate to one’s personality characteristics should also contribute to the purchase intent of an individual (Terry et al., 1999).
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Brief ReportIdentity Styles and the Five-Factor Model of Personality

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Brief Report
Identity Styles and the Five-Factor Model of Personality