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Gepubliceerd in: Journal of Behavioral Medicine 5/2022

10-06-2022 | Brief Report

Is a cigarette brand with fewer chemicals safer? Public perceptions in two national US experiments

Auteurs: M. Justin Byron, Allison J. Lazard, Noel T. Brewer

Gepubliceerd in: Journal of Behavioral Medicine | Uitgave 5/2022

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Abstract

By law, the US government must publicly display the quantities of harmful chemicals in cigarettes by brand, but doing so could mislead people to incorrectly think that some cigarettes are safer than others. We evaluated formats for presenting chemical quantities side-by-side to see if any were misleading. We recruited US convenience (n = 604) and probability (n = 1440) samples. We randomized participants to 1 of 5 formats: checklist, point estimates, ranges, a visual risk indicator, or no-quantity control. Participants were far more likely to incorrectly endorse one cigarette brand as riskier than the other in the checklist (65% made error), point estimate (67–70%), range (64–67%), or risk indicator (68–75%) conditions as compared to the no-quantity control (1%, all p < .001). Among smokers, erroneous risk perceptions mediated the impact of quantity format on interest in switching brands. People viewing chemical quantities for cigarette brands side-by-side misperceived differences in risk, suggesting limited public health value of this information.
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Metagegevens
Titel
Is a cigarette brand with fewer chemicals safer? Public perceptions in two national US experiments
Auteurs
M. Justin Byron
Allison J. Lazard
Noel T. Brewer
Publicatiedatum
10-06-2022
Uitgeverij
Springer US
Gepubliceerd in
Journal of Behavioral Medicine / Uitgave 5/2022
Print ISSN: 0160-7715
Elektronisch ISSN: 1573-3521
DOI
https://doi.org/10.1007/s10865-022-00329-y

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