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Original Article

Effects in the Affect Misattribution Procedure Are Modulated by Feature-Specific Attention Allocation

Published Online:August 12, 2016https://doi.org/10.1027/1864-9335/a000278

Abstract

Abstract. We examined whether automatic stimulus evaluation as measured by the Affect Misattribution Procedure (AMP) is moderated by the degree to which attention is assigned to the evaluative stimulus dimension (i.e., feature-specific attention allocation, FSAA). In two experiments, one group of participants completed a standard AMP while attending to evaluative stimulus information. A second group of participants completed the AMP while attending to non-evaluative stimulus information. In line with earlier work, larger AMP effects were observed when participants were encouraged to attend to evaluative stimulus information than when they were not. These observations support the idea that the impact of FSAA on measures of automatic stimulus evaluation results from a genuine change in the degree of automatic stimulus evaluation rather than a change in the degree to which automatic stimulus evaluation is picked up by these measures.

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