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26-08-2020 | Original Article

Crossmodal congruency effects between sound and food pictures in a forced-choice task

Auteurs: Caterina Padulo, Michela Mangone, Alfredo Brancucci, Michela Balsamo, Beth Fairfield

Gepubliceerd in: Psychological Research | Uitgave 6/2021

Abstract

Research using short musical sequences and musical tracks created by means of computer algorithms has demonstrated that individuals with or without musical skills can match these soundtracks to specific tastes with above-chance accuracy. More recently, a study that investigated implicit effects associated with crossmodal congruency/incongruency between auditory cues and food images found that such soundtracks are effective in eliciting facilitating effects of taste quality classification with congruent food images as well. In the present study, we tested whether this crossmodal congruency between auditory cues and food images may also influence food image choice by means of a forced-choice task. We selected and used sweet and salty soundtracks as stimuli and food images including both low- and high-calorie exemplars and asked participants to select which food they would prefer to eat (one sweet and one salty) while listening to the soundtracks. We found a general greater proportion of food choices in the soundtracks matching tastes conditions, and that soundtracks matching tastes are effective in influencing congruent food image choices, supporting previous research and adding new interesting outcomes.

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Titel: Crossmodal congruency effects between sound and food pictures in a forced-choice task
Auteurs: Caterina Padulo
Michela Mangone
Alfredo Brancucci
Michela Balsamo
Beth Fairfield
Publicatiedatum: 26-08-2020
Uitgeverij: Springer Berlin Heidelberg
Gepubliceerd in: Psychological Research / Uitgave 6/2021
Print ISSN: 0340-0727
Elektronisch ISSN: 1430-2772
DOI: https://doi.org/10.1007/s00426-020-01406-0

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