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23-09-2016

Communicating about cigarette smoke constituents: an experimental comparison of two messaging strategies

Auteurs: Sabeeh A. Baig, M. Justin Byron, Marcella H. Boynton, Noel T. Brewer, Kurt M. Ribisl

Gepubliceerd in: Journal of Behavioral Medicine | Uitgave 2/2017

Abstract

Federal law now requires FDA to disseminate information on chemicals in cigarette smoke, but it is unclear how best to do so. In a 2 × 2 between-subjects experiment, participants received a message about chemicals in cigarette smoke (e.g., “Cigarette smoke has benzene.”) along with an additional randomly assigned messaging strategy: a “found-in” (e.g., “This is found in gasoline.”), a health effect (e.g., “This causes heart disease.”), both, or neither. Participants were U.S. probability phone samples of 5000 adults and 1123 adolescents, and an online convenience sample of 4130 adults. Adding a health effect elicited greater discouragement from wanting to smoke cigarettes (all p < .05) as did adding a found-in (all p < .05). However, including both messaging strategies added little or nothing above including just one. These findings can help the FDA and other agencies develop effective and parsimonious messages about cigarette smoke constituents.

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Titel: Communicating about cigarette smoke constituents: an experimental comparison of two messaging strategies
Auteurs: Sabeeh A. Baig
M. Justin Byron
Marcella H. Boynton
Noel T. Brewer
Kurt M. Ribisl
Publicatiedatum: 23-09-2016
Uitgeverij: Springer US
Gepubliceerd in: Journal of Behavioral Medicine / Uitgave 2/2017
Print ISSN: 0160-7715
Elektronisch ISSN: 1573-3521
DOI: https://doi.org/10.1007/s10865-016-9795-x

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