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Discussion and implications

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Product Development for Distant Target Groups

Part of the book series: Forschungs-/Entwicklungs-/Innovations-Management ((FEIM))

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Abstract

In order to systematically uncover the relevant streams of research on cognitive distance, as mentioned in research question 1, I applied co-citation analysis, a semantic similarity measure that helps to generate networks of scientific documents based on the frequency with which two documents are cited together (Schweisfurth, 2012; Small, 1973). Four scientific journal databases were systematically searched yielding a final data set of 261 publications in 13 clusters, of which eight are relevant for the purposes of this study.

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Correspondence to Malte Marwede .

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Marwede, M. (2017). Discussion and implications. In: Product Development for Distant Target Groups . Forschungs-/Entwicklungs-/Innovations-Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-18325-7_8

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