Abstract
Chapters 2 and 3 provide an overview of user involvement, research on silver agers and on cognitive distance. All fields are studied thoroughly per se, but particularly at the intersection of these fields, there are areas not yet comprehensively researched and understood. One emerging field is the representation of the potentially distant user in new product development and means to improve it.
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© 2017 Springer Fachmedien Wiesbaden GmbH
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Marwede, M. (2017). Research questions and hypotheses for the experimental study. In: Product Development for Distant Target Groups . Forschungs-/Entwicklungs-/Innovations-Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-18325-7_4
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DOI: https://doi.org/10.1007/978-3-658-18325-7_4
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Publisher Name: Springer Gabler, Wiesbaden
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Online ISBN: 978-3-658-18325-7
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