An axiomatic approach towards testing bilinear attitude models

Abstract

Two basic properties of bilinear models are what may be called “intra-attributive multiplicativity” and “interattributive additivity”. The axiomatic foundations of bilinear models can thus be studied largely in terms of multiplicatiive conjoint measurement with 2 components) and additive conjoint measurement (with n > 3 components). A suitable combination of axioms from both types of conjoint measurement yields necessary conditions for bilinear models. These axioms were tested empirically in a study on attitudes towards some fictitious jobs constructed in accordance with an appropriate factorial design.

This work was supported by grant Or53/1 from Deutsche Forschungsgemeinschaft.