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How to Read Red: Red in Western Culture (Part II)

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Advances in Ergonomics in Design (AHFE 2019)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 955))

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Abstract

This article is part of the research project “Glossolalia, an alphabet on Design”. It focuses on the symbolic features of the color red, particularly in material culture in the West, traveling through words representing the various actions that elicit or derive from the use of red (correcting, punishing, prohibiting, protecting, distinguishing, loving, politicizing…). It also discusses similarities in the meanings of pink, purple and orange, the three colors that border RED.

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Acknowledgments

This research is financed by national funds by FCT – Fundação para a Ciência e a Tecnologia, in the scope of the projects SFRH/BPD/98427/2013, UID/EAT/04008/2019, and UID/AUR/04026/2019. The author is grateful to FCT for its support for the postdoc research entitled Glossolalia: An Alphabet of Critical Keywords on Design, to CIAUD – Centro de Investigação em Arquitetura, Urbanismo e Design, Faculdade de Arquitetura, Universidade de Lisboa, Portugal, and to CITAD – Centro de Investigação em Território, Arquitetura e Design, Universidades Lusíada, Portugal.

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Authors and Affiliations

  1. Faculdade de Arquitetura, CIAUD – Centro de Investigação em Arquitetura, Urbanismo e Design, Universidade de Lisboa, Rua Sá Nogueira, Polo Universitário, Alto da Ajuda, 1349-063, Lisbon, Portugal

    Leonor Ferrão

  2. CITAD – Centro de Investigação em Território, Arquitetura e Design, Universidade Lusíada de Lisboa, Rua da Junqueira, 188-198, 1349-001, Lisbon, Portugal

    Leonor Ferrão

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  1. Leonor Ferrão
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Correspondence to Leonor Ferrão .

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Editors and Affiliations

  1. Faculdade de Arquitetura, Universidade de Lisboa, Lisbon, Portugal

    Francisco Rebelo

  2. School of Design, Hunan University, Changsha, Hunan, China

    Marcelo M. Soares

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Ferrão, L. (2020). How to Read Red: Red in Western Culture (Part II). In: Rebelo, F., Soares, M. (eds) Advances in Ergonomics in Design. AHFE 2019. Advances in Intelligent Systems and Computing, vol 955. Springer, Cham. https://doi.org/10.1007/978-3-030-20227-9_4

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  • DOI: https://doi.org/10.1007/978-3-030-20227-9_4

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-20226-2

  • Online ISBN: 978-3-030-20227-9

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