Abstract
According to the total survey error theory, most survey errors are stemming from non-sampling error—errors such as response and non-response. This chapter discusses the importance of questionnaire design and specific question phrasing and how they affect response rate and quality of response. Providing a detail account of the various stages in preparing a valid and reliable questionnaire provides the readers with a helpful tool that will guide researchers through the complex and daunting task from single item phrasing to the presentation of an entire questionnaire.
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Recommended Websites:
Creative Research Systems: How to design your own survey: http://www.surveysystem.com/sdesign.htm.
SurveyBuilder: Create Unlimited Online Surveys: https://www.surveybuilder.com/?utm_source=google&utm_medium=cpc&utm_term=create%20survey&utm_campaign=Survey+Builder+Free.
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Elizabeth Martin: Survey Questionnaire Construction, U.S. Census Bureau, December 2006 (PDF): http://www.census.gov/srd/papers/pdf/rsm2006-13.pdf.
Survey Design Tutorial: http://www.statpac.com/surveys/.
Science Buddies: Designing a Survey: http://www.sciencebuddies.org/science-fair-projects/project_ideas/Soc_survey.shtml.
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Gideon, L. (2012). The Art of Question Phrasing. In: Gideon, L. (eds) Handbook of Survey Methodology for the Social Sciences. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-3876-2_7
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DOI: https://doi.org/10.1007/978-1-4614-3876-2_7
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