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Effective Mass Media Strategies for Drug Abuse Prevention Campaigns

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Handbook of Drug Abuse Prevention

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Authors and Affiliations

  1. Department of Communication, University of Kentucky, Lexington, Kentucky, 40506

    Philip Palmgreen & Lewis Donohew

Authors
  1. Philip Palmgreen
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  2. Lewis Donohew
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Editors and Affiliations

  1. Department of Sociology and Institute for Health and Social Policy, The University of Akron, Akron, OH, USA

    Zili Sloboda

  2. National Institute on Drug Abuse, National Institutes of Health, Bethesda, MD, USA

    William J. Bukoski

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Palmgreen, P., Donohew, L. (2006). Effective Mass Media Strategies for Drug Abuse Prevention Campaigns. In: Sloboda, Z., Bukoski, W.J. (eds) Handbook of Drug Abuse Prevention. Handbooks of Sociology and Social Research. Springer, Boston, MA. https://doi.org/10.1007/0-387-35408-5_2

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