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Lessons from Research on Social Marketing for Mobilizing Adults for Positive Youth Development

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Mobilizing Adults for Positive Youth Development

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Author information

Authors and Affiliations

  1. Centre for Socially Responsible Marketing, University of Lethbridge, Lethbridge, Alberta, Canada

    Sameer Deshpande (assistant professor and the marketing director)

  2. University of Lethbridge, Lethbridge, Alberta, Canada

    Michael Basil (professor of marketing)

Authors
  1. Sameer Deshpande
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  2. Michael Basil
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Editor information

Editors and Affiliations

  1. College of St. Catherine, St. Paul, Minnesota, USA

    E. Gil Clary

  2. University of Massachusetts, Boston, Massachusetts, USA

    Jean E. Rhodes

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© 2006 Springer Science+Business Media, Inc.

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Deshpande, S., Basil, M. (2006). Lessons from Research on Social Marketing for Mobilizing Adults for Positive Youth Development. In: Gil Clary, E., Rhodes, J.E. (eds) Mobilizing Adults for Positive Youth Development. The Search Institute Series on Developmentally Attentive Community and Society, vol 4. Springer, Boston, MA . https://doi.org/10.1007/0-387-29340-X_12

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