Swipe om te navigeren naar een ander artikel
Previous research has demonstrated that loss-framed messages are more effective than gain-framed messages in motivating detection behaviors such as screening. The present study examined whether affective context moderates the degree to which message frame is associated with behavioral intentions to engage in colorectal cancer screening. In particular, we buttressed a framing manipulation with an “affective booster” to increase anticipated and anticipatory emotions associated with the framed messages. Consistent with previous research, we found that loss-framed messages are more effective in increasing intentions to screen. However, we found that among individuals who received gain-framed messages (but not loss-framed messages), the affective booster increased message persuasiveness. This effect on intentions was partially mediated by self-efficacy for engaging in screening. This study indicates that in the presence of emotional boosters, loss-framed messages may lose their advantage over gain-framed messages in motivating detection behaviors, and that self-efficacy may partially explain these effects.
Log in om toegang te krijgen
Met onderstaand(e) abonnement(en) heeft u direct toegang:
American Cancer Society. Cancer Prevention and Early Detection Facts and Figures. (2010). Available at: http://www.cancer.org/
Bagozzi, R. P., Baumgartner, H., & Pieters, R. (1998). Goal-directed emotions. Cognition and Emotion, 12, 1–26. CrossRef
Barron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychology research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51, 1173–1182. CrossRef
Bell, D. E. (1982). Regret in decision making under uncertainty. Operations Research, 30, 961–981. CrossRef
Bowen, D. J., Helmes, A., Powers, D., Andersen, R., Burke, W., Mctiernan, A., et al. (2003). Predicting breast cancer screening intentions and behavior with emotion and cognition. Journal of Social and Clinical Psychology, 22, 213–232. CrossRef
Centers for Disease Control and Prevention. (2010). Vital signs: Colorectal cancer screening among adults aged 50–75 years—United States, 2008. MMWR, 59, 808–812.
Chandran, S., & Menon, G. (2004). When a day means more than a year: Effects of temporal framing on judgments of health risk. Journal of Consumer Research, 31, 375–389. CrossRef
Chang, C.-T., & Lee, Y.-K. (2009). Framing charity advertising: Influences of message framing, image valence, and temporal framing on a charitable appeal. Journal of Applied Social Psychology, 39, 2910–2935. CrossRef
Druckman, J. N., & McDermott, R. (2008). Emotion and the framing of risky choice. Political Behavior, 30, 297–321. CrossRef
Gollwitzer, P. M., & Brandstetter, V. (1997). Implementation intentions and effective goal pursuit. Journal of Personality and Social Psychology, 73, 186–199. CrossRef
Janis, I., & Mann, L. (1977). Decision making: A psychological analysis of conflict, choice, and commitment. New York: Free Press.
Kanouse, D. E., & Hanson, L. R. (1972). Negativity in evaluations. In E. E. Jones, D. E. Kanouse, H. H. Kelley, R. E. Nisbett, S. Valins, & B. Weiner (Eds.), Attribution: Perceiving the causes of behavior. Morristown: General Learning Press.
Lazarus, R., & Folkman, S. (1984). Stress, appraisal, and coping. New York: Springer.
Lerner, J., & Keltner, D. (2000). Beyond valence: Toward a model of emotion-specific influences on judgment and choice. Emotion and Cognition, 14, 473–493. CrossRef
Levin, I. P., Schneider, S. L., & Gaeth, G. J. (1998). All frames are not created equal: A typology and critical analysis of framing effects. Organizational Behavior and Human Decision Processe, 76, 149–188. CrossRef
Loewenstein, G. F., & Lerner, J. S. (2003). The role of affect in decision making. In R. Davidson, K. Scherer, & H. Goldsmith (Eds.), Handbook of affective science (pp. 619–642). New York: Oxford University Press.
McCaul, K. D., & Mullens, A. B. (2003). Affect, thought, and self-protective health behavior: The case of worry and cancer screening. In J. Suls & K. A. Wallston (Eds.), Social psychological foundations of health and illness. Blackwell series in health psychology and behavioral medicine (pp. 137–168). Malden, MA: Blackwell Publishers.
McCaul, K. D., Mullens, A. B., Romanek, K. M., Erickson, S. C., & Gatheridge, B. J. (2007). The motivational effects of thinking and worrying about the effects of smoking cigarettes. Cognition and Emotion, 21, 1780–1798. CrossRef
McNeil, B. J., Pauker, S. G., & Tversky, A. (1988). On the framing of medical decisions. In D. E. Bell, H. Raiffa & A. Tversky (Eds.), Decision making: Descriptive, normative, and prescriptive interactions (pp . 562–568). New York: Cambridge University Press.
Peters, E., Lipkus, I., & Diefenbach, M. A. (2006). The functions of affect in health communications and in the construction of health preferences. Journal of Communication, 56, S140–S162. CrossRef
Pinon, A., & Gambara, H. (2005). A meta-analytic review of framing effects: Risky attribute and goal framing. Psicothema, 17, 325–331.
Prochaska, J. O., & Redding, C. A. (2002). The transtheoretical model and stages of change. In K. Glanz, B. K. Rimer, & F. M. Lewis (Eds.), Health behavior and health education: Theory, research, and practice (3rd ed., pp. 99–120). San Francisco: Jossey-Bass.
Richard, R., van der Pligt, J., & de Vries, N. (1996). Anticipated regret and time perspective: Changing sexual risk-taking behavior. Journal of Behavioral Decision Making, 9, 185–199. CrossRef
Rogers, R. W. (1975). A protection motivation theory of fear appeals and attitude change. Journal of Psychology, 91, 93–114. CrossRef
Rothman, A. J., Bartels, R. D., Wlaschin, J., & Salovey, P. (2006). The strategic use of gain- and loss-framed messages to promote healthy behavior: How theory can inform practice. Journal of Communication, 56, S202–S220. CrossRef
Rothman, A. J., Klein, W. M., & Weinstein, N. D. (1996). Absolute and relative biases in estimations of personal risk. Journal of Applied Social Psychology, 26, 1213–1236. CrossRef
Rothman, A. J., Martino, S. C., Bedell, B. T., Detweiler, J. B., & Salovey, P. (1999). The systematic influence of gain- and loss-framed messages on interest in and use of different types of health behavior. Personality and Social Psychology Bulletin, 25, 1355–1369. CrossRef
Ruiter, R. A. C., Abraham, C., & Kok, G. (2001). Scary warning and rational precautions: A review of the psychology of fear appeals. Psychology and Health, 16, 613–630. CrossRef
Sheeran, P., & Orbell, S. (1999). Augmenting the theory of planned behaviour: Roles for anticipated regret and descriptive norms. Journal of Applied Social Psychology, 29, 2107–2142. CrossRef
Toll, B. A., Salovey, P., O’Malley, S. S., Mazure, C. M., Latimer, A., & McKee, S. A. (2008). Message framing for smoking cessation: The interaction of risk perceptions and gender. Nicotine & Tobacco Research, 10, 195–200. CrossRef
Tversky, A., & Kahneman, D. (1987). Rational choice and the framing of decisions. In R. M., Hogarth & D. Kahneman (Eds.), Rational choice: The contrast between economics and psychology (pp. 67–94). Chicago: University of Chicago Press.
U.S. Preventive Services Task Force. (2008). Screening for colorectal cancer: U.S. preventive services task force recommendation statement. Annals of Internal Medicine, 149, 627–637.
Wilson, T. D., & Gilbert, D. T. (2005). Affective forecasting: Knowing what to want. Current Directions in Psychological Science, 14, 131–134. CrossRef
Wilson, D. K., Purdon, S. E., & Wallston, K. A. (1988). Compliance to health recommendations: A theoretical overview of message framing. Health Education Research: Theory and Practice, 3, 161–171.
Wong, C. O., & McMurray, N. E. (2002). Framing communication: Communicating the antismoking message effectively to all smokers. Journal of Community Psychology, 30, 433–447. CrossRef
Yan, C., Dillard, J. P., & Shen, F. (2010). The effects of mood, message framing, and behavioral advocacy on persuasion. Journal of Communication, 60, 344–363. CrossRef
Zajac, L. E., & Klein, W. M. P. (October 2007). Effect of worry on behavioral intentions, behavior, and processing of health information. Paper presented at the annual meeting of the Society for Medical Decision Making, Pittsburgh, PA.
- An affective booster moderates the effect of gain- and loss-framed messages on behavioral intentions for colorectal cancer screening
Rebecca A. Ferrer
William M. P. Klein
Laura E. Zajac
Stephanie R. Land
Bruce S. Ling
- Springer US